Do you ever wish you could work from home? Even better, do you wish you could get paid for doing something you already do?
I remember thinking “if only I could get paid for drinking wine and hanging out on Pinterest”.
Be careful what you wish for, it may actually come true!
These days, I don’t drink a lot of wine, anymore, but I still have a love for Pinterest and all forms of social media.
Today, nearly 100% of my clients find me on Facebook.
It’s no accident. I am very intentional with how I use my Facebook. The first thing and most important thing I do is to connect with people, and make friends. I don’t carry regular business cards around because they go in my purse and I never look at them again. Actually, I have been meaning to get new cards made, but it isn’t a high priority. I usually just get out my phone and ask them if we can friends on Facebook – I’ve never had anyone tell me no.
Whether you already have a business and want more exposure or if you are wondering how you can work from home, here are some ways to utilize Facebook for business and why it is a great place to connect with potential clients:
Just Be Real
- With Facebook, I am able to connect with anyone because almost everyone has an account these days which makes it much easier for me to just add a person and we can actually interact and be friends. They’re able to see what I’m doing and I don’t have to force my way into their pocketbook. If they want to do business with me they can see me, they can reach out to me. organically, we can connect by seeing the things we have in common. Naturally, we do business with people we know, we like, and we trust and the only way that is going to happen is when you can connect with people and actually just bring them into your circle and just be friends with them.
Share Your Story
- Another way I use Facebook for business is to share my story. I share my story a lot because it is what brings clients to me. I always share my transformational story with my health, my weight loss, and my energy on Facebook and people always want to work with me because they can relate with what I am sharing and this is what attracts people to me. They think, “if you did it I can do it too” and the story is really the glue to your business. If you have a brick and mortar business it might be a little different but if you have a personal brand, you have to sell yourself and the way you do that is with your personal story. People just want to know why you do what you do.
- The third way I use Facebook for business is Education. I like to educate my friends whoever is connected with me about things I’m passionate about. It doesn’t always have to be business related but things that you are really passionate about and others can learn from, for example, I am passionate about health, women, parenting, and children. I’m very passionate about just being a good person so when you can just educate people on what you’re passionate about and why you’re passionate about it people will love that and if they’re passionate about it too, you now have a common thread and they’re likely to relate better with you because you share the same passion.
Facebook is all about connecting and the way I connect is both personal and business because my business is my personal life, my personal life is my business. It’s all intertwined, so I like to let people see that through my social media.
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